4 Design Tips for More Effective CTAs [Skip to content](#top) # News ## 4 Design Tips for More Effective CTAs November 4, 2015 Call-to-action (CTA) buttons are everywhere—homepages, webpages, blog posts, emails, landing pages, etc. There’s a lot of things to consider for what you thought was just a simple little button, as the impact design has on a CTA’s performance is huge. Here are some tips to optimize the effectiveness of your CTAs: **1 – PICK THE RIGHT COLOR** There’s no one color that converts better than others—instead the best results come from colors that contrast with the background or surrounding colors or promote a certain feeling. - **Orange** encourages immediate action. Consider using orange if you want people to sign up, join, or buy a product or service right away. (Keep in mind, though—orange is also the color most associated with inexpensive things.) - **Red** increases energy and a sense of urgency. Use red if you’re running a sale or limited-time offer. - **Yellow** grabs attention and creates low-level anxiety. It promotes both positive feelings and just enough anxiety to move people to action without stopping them in their tracks. - **Blue** builds trust and security. As the most popular color in world, blue is an ideal choice for making customers feel safe. - **Green** promotes growth and relaxation. Green universally means ‘go’, which is pretty handy when it comes to CTAs. It’s also the easiest color for the eyes to process. **2 – WRITE COMPELLING COPY** The whole point of a CTA is to move someone to take action right away, so write copy that’s irresistible to click. - **Use active verbs** such as “Download,” “Get,” and “Start” to get people clicking. - **Be specific**—help your audience understand exactly what you want them to do and what will happen when they click. - **Keep it short.** CTAs should be easy to read and understand at a glance. - **Use a 1st person point-of-view.** “Start my free trial” converts better than “Start your free trial.” - **Create Urgency.** Simply adding “Now” to your CTA can boost conversions. **3 – CHOOSE THE BEST SHAPE AND SIZE** Rectangle shapes are the most popular, but other shapes and sizes may work if they fit your design. - **Round the corners** of rectangular buttons—our brains seek to avoid pointy corners. - **Make it big.** Your CTA should stand out (but not be so obnoxious that it ruins your design). - **Make it clickable**—your CTA should be large enough to be easily clickable on mobile phones. Your CTA shouldn’t compete with other buttons or content—it should be clear a glance what you want visitors to do. - **Place it above “the fold”**—this is the most logical place on the page where people will expect to see it, and ensures your audience will see it even if they’re just scanning. - **Choose images of people looking in the direction of your CTA** to help draw attention. - **Surround it with white space**. Give your CTA plenty of room to make it pop, but not so much that it doesn’t feel like part of the overall design. [Next Article](https://liquifiedagency.com/2015/12/02/3-reasons-to-hire-a-marketing-agency/) [3 Reasons to Hire a Marketing Agency](https://liquifiedagency.com/2015/12/02/3-reasons-to-hire-a-marketing-agency/) Do you ever feel like you are drowning in your workload? Between unmanageable workloads, lack of time, and limited resources you may have considered taking… ACTIVELY STALK US <<>> Copyright © 2006 - 2026 Liquified Agency