Branding 101


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# News


## Branding 101


August 16, 2016


Any new company should start developing a strong structure that incorporates a theme that will capture their business. Just having this base theme means you are on your way to branding your company. A brand is the base to your company, which is continuously growing. While a product can diminish in its demands, a brand remains the stable backbone to a company. Your brand could be the reason a customer buys a specific product. Let’s say, for example, a customer wants a soda (product), they have to decide between a Pepsi or a Coke (brand). Having a stable reliable brand increases demand and product sales because most consumers will pay a little extra to have a branded product they can trust. Three tips for branding design from [Triboro](http://eyeondesign.aiga.org/3-lessons-in-branding-every-student-of-design-should-know/):


- *“Do your research. You need to fully understand the business you’re working with. Concepts shouldn’t be random, but need to spring from something innate about the business. Ask yourself: What makes this company different from the others?”*

- *“The logo is not the identity. Everything on the page contributes to the visual identity. Every ingredient requires a conscious decision and should be infused with the essence and personality you wish to communicate to the audience. Your job is to reveal the soul of the brand.”*

- *“Design is valuable. Branding has become the prime differentiator between nearly indistinguishable goods and services.”*


** **To learn more about creating a unique brand for your company [click here](https://www.liquifiedcreative.com/contact/).


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