News

Agency partners with Aronson Capital Partners for joint success in 2020 creative award competitions

(Annapolis, MD) Liquified Creative, an award-winning integrated advertising agency, was presented with Platinum Awards in both the 2020 Platinum dotCOMM and Platinum Hermes Creative Award competitions. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and emerging technologies. The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. Liquified received both awards for outstanding work in website design and development.

The agency was presented with these awards for their work on Aronson Capital Partner’s (ACP) website. ACP selected Liquified Creative to redesign their website in a way that would effectively capture the breadth of their transaction experience and their deep understanding of and commitment to the Aerospace, Defense, and Government Services M&A market while providing easy access to industry news and reports. What better place to showcase their offerings than on a digital doorstep – a redesigned and modern website.

The new website displays this information in a captivating and easily digestible format that keeps visitors engaged from the moment they land on the homepage. Using attention-grabbing, dynamic imagery, and animated site elements, Liquified Creative was able to bring Aronson’s goals to life in industry-leading fashion. High-quality imagery and branded iconography are also utilized throughout the website to effectively portray the branding and messaging of Aerospace, Defense, and Government services at every turn. In addition, the new website serves as an effective platform to showcase their portfolio of transactions by customer type and capabilities, as well as deliver industry-related content to users.

On celebrating the win, Shawn Noratel, Founding Partner and Creative Director of Liquified Creative, said:

“Competing for awards with top agencies on both a local and national level is always a great motivation for our creative and development team. Winning is not only an accomplishment for our agency, but also for the clients whose projects we work on. We are proud to have been able to partner with Aronson Capital Partners in elevating their brand and digital presence.”

On the collaboration, Carrie Hankey, Director of Business Development and Marketing of Aronson LLC, said:

“This was a seamless collaboration for both teams. With a detailed and highly collaborative requirements phase, we collectively outlined the ACP team’s project goals and executed from there. A strong brand vision and Liquified Creative’s technical expertise allowed for a quick development timeline and a beautifully designed and functionally sound site. We are thrilled with the final product that Shawn and his team produced.”

Both the Hermes Creative Awards and dotCOMM Awards are administered by the Association of Marketing and Communication Professionals and receive entries from across the globe.

About Liquified Creative

Liquified Creative is an integrated advertising agency based in Annapolis, Maryland that provides digital and traditional marketing consulting and creative services to both local and national clients across a wide variety of industries. Collectively, their team carries well over 50+ years of professional experience in marketing, creative, web design and development, and branding. The award-winning agency’s approach is grounded in a client-first mentality that fuels their team to remain innovative and never settle for ordinary. To learn more about Liquified Creative, visit www.liquifiedcreative.com.

About Aronson Capital Partners

Aronson Capital Partners was founded in 1999 to serve the M&A and financial advisory needs of middle-market companies in the highly fragmented Aerospace, Defense, and Government Services industry. Since inception, our team of seasoned professionals has served as trusted advisors to senior management teams and boards of directors providing strategic and tactical advice. Our sole industry focus enables us to understand and communicate the strategic value of our clients to the appropriate set of buyers or investors.

Media inquiries: chankey@aronsonllc.com | 301.222.8292