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Imagine having a virtual assistant at your beck and call that’s able to lend a helping hand in all of your creative endeavors. Amazing, right?

Let’s say you’re out taking photos for your brand’s social media accounts. Now, imagine if you could take a standard smartphone photo, tell your device to make that photo look professional-grade, and a few seconds later end up with something you can confidently post on behalf of your brand.

That’s where Adobe’s headed with its next new thing, Firefly-infused Photoshop Generative Fill AI.

Firefly, Adobe’s new artificial intelligence factory, rolled out this past Spring. Now, it’s adding new features in Photoshop, one of the most popular graphics and photo editing software on the market (and a personal favorite of our team).

Before we jump into the specifics of Adobe Photoshop’s new generative AI, let’s take a moment to understand what exactly generative AI is all about.

In simple terms, it’s a technique that leverages artificial intelligence algorithms to generate new content autonomously. In the context of Adobe Photoshop, this means that the software now possesses the ability to create new and unique visual elements on its own, while still being under the guidance and control of the designer.

Let’s go back to that idea about having a virtual assistant.

Adobe Photoshop’s new generative AI can tap into its vast knowledge base and extensive training data; suggesting new ideas, creating custom brushes and patterns, and even enhancing your existing artwork. It’s like having a brainstorming session with an intelligent and experienced collaborator, expanding the realm of possibilities beyond what you ever thought was imaginable.

Now, we understand that with any sort of AI tool comes concerns. Specifically, here, what does generative AI’s role in the creative process look like? Will it replace human creativity? Will artists become obsolete?

The answer is simply, no. Generative AI in Adobe Photoshop isn’t intended to replace designers but rather augment their capabilities. It serves as a powerful tool that assists in exploring new directions, sparking fresh ideas, and reducing mundane tasks, allowing creatives to focus on what they do best—bringing unique visions to life.

It is crucial to acknowledge that AI cannot fully replicate the depth and complexity of human attributes. One of the primary distinctions between AI and humans lies in the realm of emotions. We possess a wide range of emotions, which play a vital role in creativity and decision-making. Meanwhile, AI lacks the depth of emotional understanding.

Furthermore, the ingrained qualities of human cognition and subjective experiences make us humans valuable, and subsequently, a crucial part of the artistic process; ensuring that the human touch remains irreplaceable even while AI has demonstrated its transformative potential.

Pushing Boundaries, Unleashing Potential.

One of the standout features of Adobe Photoshop’s generative AI is its seamless integration within the existing workflow, harmoniously blending into each designer’s creative process, and aligning with their personal styles and preferences.

Photoshop’s AI-powered brushes can even mimic various traditional art techniques, opening up new avenues for experimentation. The AI’s ability to analyze and understand your artwork allows it to intelligently suggest adjustments and improvements, saving you time and effort in the editing process. In essence, generative AI pushes creative boundaries, and from our perspective, that’s always a plus.

By combining the power of artificial intelligence with a designer’s creative prowess, this innovation propels us into a future where imagination knows no bounds. Remember, the artist’s vision remains at the heart of the process, and generative AI is simply a tool—a remarkable one at that—to amplify and elevate that vision to new heights.