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In 2023, content marketing is integral to all marketing strategies, and the benefits of it cannot be overstated. When a business hones in on effective content marketing, it will most likely see increased brand awareness while also establishing itself as a thought leader in the industry.

But with so much competition and a constantly changing landscape, how can you ensure your content marketing strategy is working?

If your current strategy is delivering sub-par results, fear not – we’re here to help! We’re sharing 4 techniques to help revamp your content marketing approach, guaranteed to help get you and your brand back on track.

Focus on SEO

Semrush recently conducted a survey on what factors lead to success in content marketing. The survey revealed that 46% of respondents see positive results when they implement search engine optimization (SEO) techniques and best practices.

In simple terms, SEO helps your audience find your content, while content helps drive traffic to your site and improves your ranking. So, a successful content marketing strategy requires SEO! Additionally, optimizing your content creates a better user experience. For example, if you conduct a keyword search and produce content that’s informative, relevant, and easy to digest, you have a better chance of ranking higher in search engines such as Google. This visibility serves to amplify the reach of your content, ensuring that you get in front of the right people at the right time.

SEO is a must when formulating a marketing strategy and should be considered before your content is even created. Having a detailed keyword study, optimized title, and top-ranking external links will ensure your content will be seen by your target audience while also extending the longevity and discoverability of your content.

Focus on diversifying your content

In the contest for user attention, diversifying your content formats is another option when you are looking to revamp your strategy. Nowadays, users get bored and uninterested really easily. So, when looking to keep your audience engaged, deploying different types of content may just do the trick!

While blog posts have traditionally been a popular form of content marketing, the industry is rapidly changing and users are increasingly drawn to video content. A report was recently published that discovered customers retain 95% of information from videos, making this medium an essential element when it comes to seeing success in marketing. This doesn’t mean that traditional blogging is no longer a thing, but rather that brands must think creatively to stay ahead. In light of this trend, repurposing current blog content as a video can yield success.

Diversifying your content is all about experimenting but, when you mix up your strategy, you can attract new audiences while keeping your current audience engaged and excited.

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So, don’t be afraid to think outside of the box and incorporate video content into your content marketing strategy.

Experiment with new social platforms

With over 3o million downloads in less than 24 hours, the new Instagram app Threads may be the next big thing. Though many have been apprehensive about joining, those who have joined are seemingly enjoying their experience.

Insider editor Charissa Cheong explained her experience in her recent article, “I’m a very online Gen Zer who’s spent the past 2 days on the Threads app everyone’s talking about. I have thoughts.” Cheong said, “For now, it seems Threads has been an enjoyable place for a lot of different people to experiment and share their written thoughts without receiving as much toxicity in response from other users.”

So, if you are apprehensive about downloading Threads, consider how many users initially felt about Tik Tok, now one of the most popular platforms utilized in many content marketing strategies. With the digital landscape constantly evolving, staying up-to-date with the latest platforms and technologies is vital to ensure your content marketing strategy remains competitive and impactful. Don’t be afraid to experiment with emerging platforms to stay ahead of the curve.

Take time to understand your audience

Understanding your audience at a deeper level is crucial to the success of your content marketing strategy. To truly connect with your audience, you need to know what motivates them and what problems they’re facing. To do this, you can research audience personas. Once you have a clear understanding of your audience’s deeper motivations, you can create content that addresses their needs and resonates with them. In turn, this can help establish your brand or business as a thought leader in the industry.

Moreover, investing time in this research upfront can pay off in terms of efficiency in the long run. By ensuring your content is highly relevant and engaging to your target audience, you may reduce the likelihood of launching underperforming content that fails to connect with your audience, allowing you to make the most of your time and efforts.

With less than five months left in 2023, now is the time to spice up your strategy. No matter if you only incorporate one of the above suggestions or all four, embracing a fresh perspective and trying new approaches can lead to greater success. Don’t be afraid to experiment with your content and push the boundaries, but always remember to stay true to your brand and its mission.