2100 Prime
retail
Infusing a New Flavor into a Brand
TRANSFORMING A LEGACY BRAND
Liquified was challenged with redefining and rebranding a historical restaurant in the heart of Washington D.C. What was formerly known as The Jockey Club-the legendary Washington, D.C. restaurant that served John and Jacqueline Kennedy, Ronald and Nancy Reagan, Frank Sinatra, Eva Gabor, Joe DiMaggio, and more notables was transformed into 2100 Prime. The restaurant’s vision was to bring fresh new farm-to-table flavor to already well-known and historic location in The Fairfax at Embassy Row, Washington, D.C.
