2100 Prime | Liquified Agency


[Skip to content](#top)


# 2100 Prime


retail


Infusing a New Flavor into a Brand


## TRANSFORMING A LEGACY BRAND 


Liquified was challenged with redefining and rebranding a historical restaurant in the heart of Washington D.C. What was formerly known as The Jockey Club-the legendary Washington, D.C. restaurant that served John and Jacqueline Kennedy, Ronald and Nancy Reagan, Frank Sinatra, Eva Gabor, Joe DiMaggio, and more notables was transformed into 2100 Prime. The restaurant’s vision was to bring fresh new farm-to-table flavor to already well-known and historic location in The Fairfax at Embassy Row, Washington, D.C.


[Next Project](https://liquifiedagency.com/?portfolio=51-franklin)


[51 Franklin | Gate One Builders](https://liquifiedagency.com/?portfolio=51-franklin)


Reimagining 51 Franklin


Copyright © 2006 - 2026 Liquified Agency