Liquified was approached to develop a brand identity for a product line set to disrupt the market in the best way possible. In comes Darlin’, a skincare revelation crafted with nourishment from the heart of the prairie—beef tallow. Think rugged independence meets the dazzle of disco – a partnership that produced the perfect brand for both the boldest of skincare enthusiast, along with those new to the terrain. To put it simply, fortune favors the bold.