fbpx Liquified Agency

Arts Alive 2023

events, non-profit

Reimagining the future of Maryland Hall.


Dedicated to Art for All, Maryland Hall is the region’s cultural core, convening and engaging all people—no matter age or background—in arts experiences that strengthen community. Since its founding in 1979, they have been dedicated to providing a wide range of programs and classes for all ages and skill levels. Maryland Hall strives to create a welcoming and supportive environment for artistic expression and exploration.


Maryland Hall partnered with Liquified in an effort to creatively reimagine the branding surrounding their annual Arts Alive fundraiser. However, this was a special situation, as Maryland Hall would be celebrating an important milestone, the event’s 25th anniversary.


Our team developed a new visual identity, along with supplemental materials, using an approach that emphasized Maryland Hall’s mission and commitment to their community. We combined vibrant, playful, and iconic elements to celebrate the power and importance of the arts, right in the capital city of Maryland.


A powerful logo redesign that is familiar yet inviting to the community. Along with the redesign, additional engaging and creative supplemental materials – including a sponsor deck and event Save the Date digital memo – were added to maintain a consistent brand experience as the event was publicized across the region.