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Step
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5
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Discovery Questions
Design
Email
(Required)
What is your role/title?
(Required)
What are the primary goals for the new website?
How do you want your website to feel (e.g., professional, fun, modern, traditional)?
What services do you want to focus on/promote?
What services do you want to get away from putting in the forefront?
What are your primary calls-to-action?
Who is typically visiting your website? Who are your typical clients?
Do you have existing branding guidelines or assets we need to follow?
Do you have any other previous materials that would help us get a better grasp of the current branding? Business cards, etc?
Design Cont.
What are some things that you like about the current website?
What are some things that you dislike about the current website?
Do you want to use green at all going forward, or remove it all together?
Remove
Use
Are there any colors you’d like to stay away from?
Any colors you’re looking to incorporate in this project?
Design Cont.
Are there things your competitors are doing on their websites that you want to stay away from?
Anything you admire?
Can you provide examples of websites/brands you admire and why?
Do you have any staff photos that you would like to include on the new team/about page?
No
Yes
Are you looking to utilize the website for hiring/recruiting?
No
Yes
Do you have any project photos?
No
Yes
We see that one of your news items includes volunteering for Hospice… do you want to highlight charities or anything you’re doing in the community? (could be something that sets AGM apart from competitors)
No
Yes
Development
What struggles do you have when using the current website?
Do you want specific service areas highlighted on the website? If so, what are they?
What product/services/elements need to be prominently featured?
Do you want to highlight current/past projects?
No
Yes
Would you want to have a careers/recruiting page?
No
Yes
Are you going to want to link anyone's social media (LinkedIn) or have CV cards for the individuals on the bios page?
No
Yes
What are all the platforms you will need integrated into the site? I.E. Salesforce or any CRM (Client Relation Management) software.
Will you need any API integrations on the website?
No
Yes
Do you have a current IT person or someone familiar with WordPress that would be able to add future integrations?
No
Yes
Development Cont.
Do you use any marketing tools that you would want integrated into the website? I.E. Constant Contact, Mailchimp, Zoho etc.
Is there any key information you would like displayed on all page, or most pages? I.E. Mailing List signup, Blog roll, Social Media Feed etc.
Do you plan on using popups or alerts?
No
Yes
Will you need multi-language support?
No
Yes
Is there someone now that updates anything on the website for you?
No
Yes
If so, what is their level of technical know-how and are they confident when changing any content on the current site?
Is there anything on a competitor website that you like and would want to see integrated on your own website? I.E. Animations
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