PR Account Manager

We are looking to bring on a Public Relations Account Manager to join our Marketing team.

Reporting to Liquified’s Director of Marketing, you’ll build and manage multiple client and vendor relationships while collaborating with our internal teams to deliver impactful results for both our agency and our client accounts.

You’ll become a trusted advisor and go-to contact. You’ll think strategically, keep our team aligned with client objectives, communicate clearly and effectively, and ensure that our efforts have a true impact on our clients’ business.

Core Responsibilities:

Program Strategy, Planning, and Execution – You’ll work with our clients to understand their businesses, core audiences, marketing objectives, and desired program outcomes, and create PR plans to reflect that. In sum, you’ll provide strategic counsel to clients to aid their PR and wider marketing campaigns.
Account Management – You’ll manage various client accounts and projects, keeping tabs on many moving parts (new media opportunities, blog posts, awards, speaking opportunities, launches, strategies, etc.), and making sure program resources (status reports, calendars, strategic PR plans, etc.) are updated accordingly.
Client Communication – You’ll communicate with clients clearly, concisely, and confidently. You’ll be on the front-lines of client communication across your accounts, making sure our clients are always in-the-know about our work on their behalf.
Writing – You’ll draft a variety of communication materials including press releases, briefs, award nominations, speaker submissions, and more.
Program Reporting – You’ll be responsible for client reporting on PR-specific activities and objectives. In sum, analyze PR coverage and provide written reports
Team Collaboration – You’ll help to oversee client initiatives across agency teams.
Provide commentators and product or company information to the media (newspapers, magazines, radio, television, and online news sites)
Build relationships with existing and new clients
Build relationships with key media contacts
You’ll be liaising with clients regarding press campaigns, creative projects, and PR solutions. You’ll also be dealing with the media, speaking to journalists and other members of the press
Strong experience with writing effective pitches, maintaining media lists, and pitch strategy is a must.

The Day-to-Day:

Daily point of contact with key media contacts
Developing focused PR campaigns
Managing client needs and their accounts
Contributing to daily meetings, and liaising and updating clients on PR activities
Keeping abreast of current PR trends and tools
Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
Spearheading both traditional PR and social media projects
Developing news angles, stories, and pitches to further the client’s profile, products, and services.
Fulfilling the client’s key performance indicators and growing accounts
Managing a high level of client interaction
Mentoring junior members of staff, along with project management for other team members as it relates to your accounts and client initiatives.

Common Success Traits:

Accountability – We do what we promise, we care about our team and clients, we don’t hide, we solve problems, and we are proactive.
Prioritize professional development and continued learning.
High levels of communication – verbal and written skills
A passion for the media, including social media
Flair for creativity, strategic thinking, and innovation
Strong copywriting and marketing mastery
Good industry knowledge and experience in building influential networks
Solid organizational and project management skills
Outstanding organization and attention to detail

Qualifications:

Graduates with relevant degrees in the arts, media, or public relations are desirable. PR qualifications are also highly valued. Work experience in related fields including journalism or marketing is also beneficial.
Agency experience is preferred
Evidence of copywriting, marketing and report writing, social media, event management, and client liaison skills
Strong communication with excellent presentation and data analysis capabilities is a plus
Aptitude to build a network of influencers and press commentators
Industry knowledge and contacts is beneficial

Ready to Apply?

Please send your résumé, cover letter, and writing samples to careers@liquifiedcreative.com. In your cover letter, please do more than simply state your interest with a recap of your résumé. Let us know things like:

Who you are
What you love to do
What you do better than anyone
Why Liquified interests you