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As social media channels continue to grow, marketers continue to question which channels will be most pertinent to their brand. Many marketers avoid Snapchat because the platform is new and intimidating but in doing so miss out on the many advantages that Snapchat offers. Here are some statistics, about Snapchat, that will help you decide whether or not this platform will benefit your brand.

• There are approximately 100 million daily active users on Snapchat
• 76% of Snapchat users are also online shoppers
• Snapchat has more users than Twitter
• 63% of Snapchat’s audience is 18 to 34-year-olds.

If your brand is looking to appeal to a younger audience, specifically those 13- 24 years old, Snapchat might be a useful avenue.