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Is Instagram worth your time?

With 400 million users and over 80 million posts per day, Instagram is a social platform that could be worth your company’s consideration. Instagram is a mobile social networking service that allows users to share photos and videos publically or privately. If you’re planning to utilize Instagram for your company, ask yourself the following questions:

1. What are your goals? Will your company use Instagram to share your internal culture or to increase brand awareness?
2. Will your company use Instagram to highlight your customer base? If so, what deals and sales will you focus on? (geared to an e-commerce business)
3. Engagement type? What are your goals for your number of followers and what type of engagement are you hoping to get?
4. Lead generation? Will you incorporate Instagram into your lead generation strategy? If so how?

Creating goals and strategies will help you determine whether or not Instagram will be beneficial to your company. For more information on utilizing social media networks click here.