ChatGPT: The New Big Thing
ChatGPT was released in November, and since then, it has garnered the attention of many. ChatGPT is a large language model with a text dataset. When put to use, it can predict and develop content. Unlike other language models, ChatGPT is known to form coherent sentences.
Now, don’t get us wrong, ChatGPT is definitely a great tool – but there is a catch!
If ChatGPT is utilized, you risk providing your client and consumers with misinformation. Since ChatGPT is one of the newest crazes, many are rushing to get on board. For example, Koko, a mental health company, experimented with and utilized the AI tool to send out a message to thousands of users. Receivers of the messages as well as users on Twitter were frustrated at the fact that those looking for mental health help were not communicating with a human being.
Though scary to content marketers, rest assured, as this example shows that ChatGPT will not be taking over content marketers’ positions. Bottom line is that it’s not as magical as it seems. For starters, ChatGPT frequently provides inaccurate information. With this in mind, it’s important to seek out additional sources of information to verify the accuracy of the text.
Content professionals, like most, are always looking for a way to streamline their work. The global news publication, Insider published an article titled, “I asked ChatGPT to do my work and write an Insider article for me. It quickly generated an alarmingly convincing article filled with misinformation.” The author, Samantha Delouya, put the AI bot to the test, and it was able to produce 200 words in less than 10 seconds. At first glance, the result was well-written, though as Deloya continued to review it, she realized it was struggling to understand content and nuances. Because of this, the text came across as awkward.
It can be easy to get excited when technology like this is released, so it’s important to take measurable approaches. If you have an inkling that the text you are reading is AI-generated, place it into an AI tool— you will then be able to see how the content was generated. Content teams are constantly pushing out content at a high volume. But, it’s crucial to catch content that is AI-generated before a consumer or client does.
To detect ChatGPT text, there are free online tools that you can put to use to discover language generated by AI. So, when you come across content that may seem a little odd, drop the text in tools like WRITER, an AI detection tool. Content professionals in 2023 need to plan for the influx of AI-generated text, so having tools like WRITER in your back pocket can be a huge help.
Additionally, Search Engine Journal recently published an article that said the risk of writers getting replaced by ChatGPT is a 4/10. They noted that AI can’t be used to build strong connections as well as relay empathy to readers. So, try adopting a positive mindset as AI technology will continue to grow. Forecasters are predicting that ChatGPT may offer audio and video production in the coming year. One can choose to be worried about ChatGPT replacing their job, or they can be excited at the partnership that may be able to form. This is a choice that you’ll have to make!
It is a must that we remember that bots like ChatGPT are great, but finding a balance between tech and human ability – even more specifically, content marketers – can keep workflow productive, information authentic, and hopefully broaden our insights.
In theory, companies and brands can use this technology to create content and copy. From writing an ad headline to crafting longer-form content, it has a wide range of abilities. But, what ChatGPT creates is based on what it understands and what it is capable of. Remain creative and your content should remain unique, meaning platforms like ChatGPT should give you nothing to worry about!