Liquified Creative Announces Rebrand as Next Step in Expansion; Relaunches Annapolis Gives with Eye on Annapolis
A new name, logo, and website reflect the company’s growing ambitions, while the relaunch of Annapolis Gives emphasizes Liquified’s commitment to community.
Liquified Creative, an award-winning full-service advertising agency based in Annapolis, Maryland, announced its rebranding as Liquified Agency. This launch includes a new visual identity, updated website, and evolution of the company’s overall strategic direction.
Approaching its eighteenth year, Liquified continues to demonstrate a strong commitment to creative excellence. Over the last decade and a half, the agency has garnered international praise and accolades for its advertising, marketing, creative, public relations, and web development expertise.
Liquified’s Marketing Director, Caitlin Wiggins, emphasized that the rebrand wasn’t about presenting a “bigger and better” company. Instead, the goal was to evolve Liquified’s identity in a way that encapsulates the company’s evolution.
“As a creative marketing agency, our own brand sets the standard for what we can offer clients,” Wiggins stated. “Rebranding to Liquified Agency encapsulates our redefined approach to creative communication services, all within a fresh and dynamic identity that retains our unwavering passion. Liquified has evolved into a place where people come to explore, grow, and reach their fullest potential. That’s why we’ve updated our look to be just as ambitious as our clients, team, and partners are.”
The new brand will serve as a platform for the agency’s next decade of growth — and expectations and spirits alike are high. Liquified also recently announced the opening of their second office location in Sarasota, Florida.
“We’ve designed hundreds of logos and brand identities across almost two decades of business. Now, we’re unveiling our most personal rebrand yet—our own,” said Shawn Noratel, Liquified’s Founding Partner and Creative Director. “Not only have we realized our own potential, but, more importantly, we intend to continue helping our clients fulfill theirs. The bottom line is that our brand should reflect that mentality. Our ethos is intentional growth, which ensures our strategies are both cutting-edge and rooted in genuine human connection.”
The brand launch is also accompanied by the resurfacing of Annapolis Gives, a campaign launched by Liquified and Eye on Annapolis back in 2020.
Despite the agency expansion, Liquified’s roots remain firmly planted in Anne Arundel County, and they’re not about to let them wither. That’s why, collectively, we’re relaunching the Annapolis Gives project because community has always been our priority.
This time, we’re on the hunt for one local restaurant or retail location that could use a dazzling complimentary branding package.
Ready to take the stage? Just drop us your pitch by visiting https://liquifiedagency.com/annapolis-gives/ and tell us why your business deserves a helping hand. To note, all entries are due by January 5, 2024.
ABOUT LIQUIFIED AGENCY
Liquified Agency (formerly Liquified Creative) is a full-service independent creative advertising agency and strategic communications firm located in Annapolis, Maryland, and Sarasota, Florida. The agency’s team provides strategic branding, marketing, and public relations services to many Fortune 500, top mid-size, and enterprise-level companies throughout the United States across a variety of industries. Liquified offers clients a full suite of individualized agency services performed fully in-house. For more information, visit https://liquifiedagency.com/.