Always Ice Cream

retail

A New Look for a Classic Treat.

Always Ice Cream

Always Ice Cream Company is a local ice cream shop that evolved from its original establishment, Annapolis Ice Cream Company. As a neighboring business, they approached our agency to assist with its expansion.

BRIEF

Design creative elements to support the company’s brand realignment and grand opening of its new store.

APPROACH

Our team developed various elements of brand collateral that supported the brand transition. We also developed an impactful tagline for use during the brand transition phase that helped to retain the brand familiarity of Annapolis Ice Cream Company.

RESULT

Engaging and creative brand collateral – including in-store signage, sales pitch book, rack card, and direct mail piece – consistent with the established brand aesthetic that appealed to previous Annapolis Ice Cream fans as well as the client’s expanded target audience.

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