American Breast Cancer Foundation | Liquified Agency


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# American Breast Cancer Foundation


non-profit


High Energy Partnerships


## HIGH ENERGY PARTNERSHIPS


In addition to enforcing the overall brand, Liquified worked closely with the organization partners such as Kona and Carly to amplify their awareness.


As an example, Kona Gold’s Hemp Energy Drink, Kona Pink, was designed by Liquified in collaboration with Kona Gold Solutions and the American Breast Cancer Foundation. The overall design aimed to reflect both the unique Pink Grapefruit flavor of energy drink as well as the messaging and purpose of the initiative. Kona Gold timed the launch of Kona Pink to coincide with Breast Cancer Awareness month in October in order to have the most impact on raising awareness about breast cancer. A portion of all proceeds from each Pink Grapefruit case sold will go to the American Breast Cancer Foundation to help provide financial assistance for breast cancer screenings, education, and support services to individuals who are uninsured and underserved.


## PROJECT AWARDS


2020 Muse Award | Silver – Kona Pink Packaging, American Breast Cancer Foundation

2025 Addy Award – Silver – American Breast Cancer Foundation – Elements of Advertising – Visual – Infographic

2026 AAF Suncoast Addy Award – Gold – American Breast Cancer Foundation – Integrated Brand Identity Campaign – Local or Regional/National

2026 AAF District 4 Addy Award – Silver – American Breast Cancer Foundation – Integrated Brand Identity Campaign – Local or Regional/National

2026 Addy Award – Silver – American Breast Cancer Foundation – Websites – Consumer

2026 Addy Award – Silver – American Breast Cancer Foundation – Visual – Logo Design

2026 Hermes – Gold – My Prevention Era ABCF – Website Nonprofit


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