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American Breast Cancer Foundation

non-profit

Along with multiple brand collaborations, Liquified designed, developed, and deployed a custom-built website for the American Breast Cancer Foundation. This new website was designed to advocate, educate, and also engage the public.

HIGH ENERGY PARTNERSHIPS

In addition to enforcing the overall brand, Liquified worked closely with the organization partners such as Kona and Carly to amplify their awareness.

As an example, Kona Gold’s Hemp Energy Drink, Kona Pink, was designed by Liquified in collaboration with Kona Gold Solutions and the American Breast Cancer Foundation. The overall design aimed to reflect both the unique Pink Grapefruit flavor of energy drink as well as the messaging and purpose of the initiative. Kona Gold timed the launch of Kona Pink to coincide with Breast Cancer Awareness month in October in order to have the most impact on raising awareness about breast cancer. A portion of all proceeds from each Pink Grapefruit case sold will go to the American Breast Cancer Foundation to help provide financial assistance for breast cancer screenings, education, and support services to individuals who are uninsured and underserved.

PROJECT AWARDS

2020 Muse Award | Silver – Kona Pink Packaging, American Breast Cancer Foundation

Navigating Digital Transformation for Maritime Tradition