SPCA of Anne Arundel County Case Study: Liquified Creative

A PAWSITIVE STRIDE TOWARS ANIMAL WELFARE

The SPCA of Anne Arundel County’s Walk for the Animals is more than just a stroll; it’s a heartwarming endeavor dedicated to raising essential funds that support the SPCA’s mission of compassion and care for animals in need. This annual event brings together animal lovers, community members, and supporters to make a meaningful difference in the lives of our furry friends.

BRIEF

In 2018, the SPCA of Anne Arundel County embarked on a transformative journey, seeking to establish a unified brand identity for their signature event, the Walk for the Animals. They approached our creative team, seeking a comprehensive design solution that not only captured the diverse range of animals they rescue but also celebrated the local charm of Annapolis and the surrounding Maryland area. It was crucial that the design resonated deeply within the local community.

APPROACH

Our design journey began by immersing ourselves in the spirit of compassion and camaraderie that defines the Walk for the Animals. Understanding the importance of engaging a broad audience, we crafted a visual identity that not only celebrated the bond between humans and animals but also spoke directly to the hearts of local animal enthusiasts. The main logo lockup was meticulously conceptualized, reflecting the unity and purpose of the event. This cohesive design language extended to a vibrant t-shirt design, eye-catching event signage, and captivating social media graphics and promotional flyers.

RESULT

The new branding breathed fresh energy into the Walk for the Animals, sparking a chain reaction of increased participation and community involvement year after year. The impact was undeniable, as the event garnered larger turnouts and greater support, solidifying its position as a beloved tradition within Anne Arundel County. The success of the reimagined brand was undeniable, and it paved the way for continued collaboration, as our agency also provided creative support in 2019 and 2020.

As the paws of progress continue to leave their mark, the SPCA of Anne Arundel County’s Walk for the Animals stands as a testament to the power of design to inspire change and unite a community in the name of compassion, one pawstep at a time.

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